Media intelligence
We know which desk, which reporter and which week a story belongs to — and when it should wait.
About Naarad
Communication has changed.
Influence has not.
Naarad brings media relations, public relations, social media, content and cultural influence together to help brands and personalities become relevant, credible and visible.
How we work
One narrative, every channel.
A story no longer travels through one channel. It moves between a newsroom, a timeline, a group chat and a living room in the same afternoon. Naarad works across all of them at once, so a brand is not saying one thing to journalists and something else to audiences.
Our work sits at the meeting point of media relationships, editorial judgement and social behaviour. We build narratives that editors want to publish, that creators want to carry forward, and that audiences remember long after the coverage cycle ends.
Every engagement begins with the same question: what should people believe about you, and what evidence will make them believe it?
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Why Naarad
Four things clients keep
coming back for.
Cultural understanding
Language, region and context shape reception. We plan for the audience that actually exists.
Integrated execution
Press, social, content and events run from one plan and one team, so nothing contradicts itself.
Reputation-first thinking
Short-term attention is easy. We protect the position a brand will still need in three years.