When the audience is the whole city.
Public-awareness and cultural work carries a different responsibility. The message has to be accurate, the tone has to respect the subject, and the reach has to be real rather than reported.
Objectives
- A single idea carried across print, radio, outdoor and social without dilution
- Partnerships with institutions, cultural bodies and community organisations
- Creator voices chosen for credibility with the audience, not follower count
- Outcomes recorded against a baseline agreed before the campaign began