Map the release
Every beat from announcement to opening weekend gets its own press moment, not one single push.
Media & Entertainment
Film, streaming and personality publicity — from first-look reveals to the long tail of coverage after opening weekend, planned around the way audiences actually pay attention to entertainment news.
Discuss Your CampaignWho this is for
- Film and streaming releases
- Directors, producers and production houses
- Actors and personalities building a public profile
- Music releases and launch events
Deliverables
Release and campaign calendar, first-look to opening weekendJunket and interview coordinationPremiere and launch event press coordinationTrailer and key-art moment amplificationRegional and language-market press alongside national coverage
Our approach
Build the guest list
Junkets and launches are cast as carefully as the film — who attends shapes who covers it.
Work the regional press
National coverage isn't the whole audience; regional and language press often decide whether a release feels relevant at home.
Hold the tail
Coverage doesn't end at release — we keep the story alive through the weeks that follow.
Relevant work
Media & Entertainment in practice.
Film & EntertainmentView case study Thackeray (2019 film)
Placing 'Thackeray' on the front page
A three-week print push around the theatrical release of 'Thackeray', placing coverage in 198 separate publications — national English dailies alongside Marathi and Hindi regional press — for a release built on regional cultural resonance as much as star power.
Film & EntertainmentView case study Hitendra Kapopara — 'Milo Na Tum'
A single launch that filled the room twice
A media interaction and launch event for Hitendra Kapopara's single 'Milo Na Tum', featuring Tina Ahuja and Gajendra Verma, that drew a wider guest list than the song's own credited artists.
EventsView case study Coconut Theatre — '3 Cheers!'
A play premiere with a red-carpet guest list
Premiere-night coverage for Coconut Theatre's play '3 Cheers!', produced by Rashmin Majithia and directed by Paritosh Painter, on 5 March 2020 — attended by names better known from television and film than the stage.
Film & EntertainmentView case study Ravinder Jeet Dariya — 'Mushkil: Fear Behind You'
A horror film's premiere, worked like three launches
Premiere and song-launch coverage across 2019 for 'Mushkil: Fear Behind You', produced by Ravinder Jeet Dariya — a dedicated premiere party plus two separate song launches, including 'Yun Hi Nahin'.
Frequently asked
Do you only work with major studio releases?
No — independent and studio-backed releases both need press, and independent films often need it more.
Can you help with regional-language press specifically?
Yes — national English coverage and regional-language press are planned together, not as an afterthought.
What about personality PR outside of a film release?
That's covered under Personal & Celebrity PR — the two work closely together when a personality's profile and their project overlap.